About me

Growth should never be a goal in itself. It’s a consequence of your organisation’s impact on the world.

I help my clients maximise this impact.

I’m currently Head of Brand at Dekmantel, an independent electronic music platform.

Previously I worked as a creative strategist, helping brands grow in a world that’s constantly trying to diluting who you are.

Before that, I spent 15 years in the global content-industrial complex as a writer and creative director. I’ve helped brands, studios and agencies in 18 countries develop ideas that were distinct, entertaining and relevant to their cultures.

To keep things more personal, I’ve focussed this portfolio on the smaller brands that I’ve worked for directly. If you are looking for my global work with Heineken, Mercedes, KFC and Dove, just give me a shout.