Volkswagen
car sharing

To explain the idea of car-sharing to a car-owning city, we rented outdoor media around Berlin as a metaphor for using things without owning them.

[Click/tap to enlarge]
Large car-sharing service advertisement on building wall in urban area, featuring cars and text promoting the service.
Yellow train with passengers inside and an advertisement for car-sharing service 'We Share' with text asking why not own a car, featuring an image of a car.
Billboard with text promoting car sharing service "We Share", featuring two cars and a question about car ownership. Background graffiti on a wall.
Paper bag with the text 'Owning a car to get around is like buying a restaurant because you might get hungry. We Share. Why own a car?' and images of a car and a cone.
Parade float promoting a car share service, featuring colorful decorations and figures resembling a diner scene, with humorous text about renting the float.
Graphic of silver cars with "We Share" branding on a pink background. Large "We Share" lettering in the center and "Why own a car?" text below.

My role(s)

Brand strategy
Concept development
Copy