HEINEKEN x INSTAGRAM/FACEBOOK/TWITTER
Way way back, when Facebook was still a thing, I helped Heineken launch globally on social media. Our goal was to remind fans that there’s a bigger world out there. To inspire them to go and out and look for it, I helped build one of the first brand newsrooms. Our researchers, journalists and TV crews captured an initial 800 different pieces of content - ranging from regular features to in-depth content, light entertainment and special one-offs. Which then provided the template for 30 Heineken markets to better connect with their local audiences – and give everyone that itch to open their world.
Visual content
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Curated places to go
Thursday theories
Social projects
Around the world in one track
How would dancers from different countries perform to a song they'd never heard of before? We took the only available pre-production copy of DJ Fresh's latest track around the world to find out.
Around the world in the Key of G
Musicians from around the world were asked to play anything they liked - as long as it was in the key of G. The resulting samples were remixed back in London and a promo film was cut together using the material the DJ selected.